Greenworks Deepens Its Localisation Strategy in Europe, Building a New Pillar for Global Growth
- Written by: Telegraph Magazine
It marks a new phase in its strategy, with power tools becoming a core pillar alongside its established garden tool business. According to Grand View Research, Europe accounted for 23.5% of global power tool revenue in 2025. A German dealer noted that the shift to integrated battery systems has changed customer purchasing behaviour, reflecting broader industry evolution.
"Europe is one of the world's core markets for power tools and a key pillar of Greenworks' globalisation strategy. We will continue to improve our local operating system, deepen collaboration with partners and, through the Greenworks Power ecosystem" said Chen Yin, CEO of Greenworks.
The 24V PowerAll platform is built around a unified battery ecosystem designed for both DIY and professional users. It includes a Home DIY product line for everyday household tasks and a Pro line for high-intensity professional applications, serving users from homeowners to electricians, builders and maintenance professionals. The platform covers more than 200 compatible products, enabling one battery to power drills, saws, lawn mowers, pressure washers and vacuum cleaners across multiple categories. It also enables cross-category energy sharing, strengthening long-term user retention and brand engagement.
Based on 24V lithium-ion technology and brushless motor systems, the platform delivers stronger power, longer runtime and higher efficiency. A shared battery architecture also reduces user costs while increasing convenience and cross-category usability. Greenworks has also introduced USB-C fast charging with advanced GaN technology, improving charging efficiency for tools and portable devices.
In Europe, Greenworks is strengthening localisation across channels, supply chain, product portfolio and brand operations. The company continues to expand its European presence while enhancing its Greenworks Commercial offering for professional landscaping and urban maintenance. The European Operations Center in Florence, Italy, plays a key role in improving logistics efficiency and supporting faster response times across regional dealer networks.
Greenworks will continue investing in lithium-ion battery innovation and brushless motor technologies to support sustainable electrification across global markets.
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