AlikeAudience Expands Audience Data Availability on Amazon DSP Audience Hub

With this integration, advertisers and agency buyers activating campaigns through Amazon DSP Audience Hub can access AlikeAudience's third-party audience segments across Amazon-owned and operated properties, helping brands extend reach beyond Amazon's first-party data signals.

AlikeAudience's integration on the Amazon DSP Audience Hub is powered by Zeotap Data, giving customers a seamless way to activate AlikeAudience segments directly within the platform.

"We're excited to enable AlikeAudience's audience intelligence within the Amazon Ads ecosystem through our Amazon Audience store integration," said Alex Moufle, VP Sales of Zeotap Data. "This collaboration expands access to high-quality audience data for advertisers in the U.S. and India while creating opportunities to extend addressable audience solutions across additional APAC markets."

Through the partnership, advertisers targeting audiences in the United States and India can leverage AlikeAudience's audience intelligence to enhance campaign targeting and reach.

"This partnership marks an important milestone for AlikeAudience as leading advertisers increasingly adopt self-serve campaign planning and activation through Amazon DSP," said Jeremy Lo, Managing Director at AlikeAudience.

The company provides large-scale addressability with MAID-level coverage of more than 2 billion mobile advertising IDs in the United States and hundreds of millions of mobile advertising IDs in India, enabling advertisers to scale audience activation across programmatic advertising environments.


Hashtag: #AlikeAudience #AmazonDSP #AudienceIntelligence


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