East West Barbershop and the "Export" of a Brand
- Written by: Telegraph Magazine
East West Barbershop identifies international franchising as a key growth strategy.
Among the Top 10 Notable Barbershop Chains Worldwide
From local barber shops, many brands have grown into global chains with hundreds or thousands of locations.
Great Clips, TONI&GUY, QB House, Jawed Habib Hair & Beauty, Yongqi Beauty & Hair and East West Barbershop are among the notable names in the global hair and grooming industry. Their success is built on scalable business models, consistent service quality and strong customer experiences.
Founded in Vietnam in 2018 by Nguyen Hoai Thanh, East West Barbershop has expanded to more than 130 locations across Vietnam, Thailand, China, Uzbekistan and Europe, with over 1,000 barbers serving thousands of customers weekly.
East West Barbershop has developed an "Experience Barbershop" concept, combining grooming services with relaxing spaces featuring children's play areas, billiards, chess, piano and green spaces.
Beyond haircuts and shampoo, the brand offers hair treatments, styling, massage, nail care, shoe cleaning and smartphone sterilization. Standardized operations and training ensure consistent quality across its network.
The brand also operates convenient-format shops in residential areas and shopping centers, providing fast and affordable services.
Combining Domestic Growth with International Franchising
According to the company, franchising is more than a way to expand a brand. It is also a means of transferring a business model that has already been tested and refined.
For East West Barbershop, the long-term ambition is to "Export Vietnamese Barbering" to international markets.
Nguyen Hoai Thanh, Chairman of East West Barbershop Vietnam JSC, said that in developed markets, building a new service brand often requires substantial investment and involves multiple challenges, including location, staffing, marketing, legal compliance and customer trust.
By adopting a franchise model, partners can shorten the time required to launch a business, reduce initial costs and limit early-stage risks.
A dedicated relaxation space for men.
"This is an opportunity for Vietnamese service brands like ours to gradually enter global markets through franchising, rather than limiting our growth to the domestic market," Nguyen Hoai Thanh said.
East West Barbershop does not view franchising simply as a way to increase its store count. Its broader ambition is to create opportunities for Vietnamese barbers to work and build careers internationally.
Standardizing Talent for Global Integration
For international franchising, East West Barbershop considers human resources critical. The company focuses on professional training, standardized skills and service procedures to ensure consistent quality across markets.
The company also supports barbers with training, legal procedures and adaptation to overseas workplaces, while providing housing and education assistance.
Its goal is to build a Vietnamese service brand with a presence in multiple countries, bringing Vietnamese barbering to the global men's grooming market.
Hashtag: #EastWestBarbershop
https://dongtaybarbershop.com
The issuer is solely responsible for the content of this announcement.
